2D branding & design · Support
Brand identity
What is brand identity?
Brand identity is the complete visual and verbal system a business uses to present itself: its logo, typography, colour, narrative and the guidelines that keep them consistent. VGIS builds identities through a six-stage process, from a discovery questionnaire and interview to a full guideline and asset package.
What you receive
- Brand strategy and narrative
- Logo and visual identity
- Typography and colour systems
- Brand guidelines
- Stationery and launch collateral
Who it is for
- Corporate organisations
- Real estate developments
- Founders and growing businesses
Delivered from Abuja and Bida for clients in Nigeria, Canada, United States and Saint Lucia.
Work
Examples
How it works
2D branding & identity
Six stages take a brand from discovery to a complete guideline and asset package.
- 01
Discovery questionnaire & interview
We uncover your core brand values, target audience and market position.
- 02
Blueprint & agreement
We set the creative direction and agree the scope of deliverables.
- 03
Foundation
We develop the brand narrative and present initial visual concepts.
- 04
Further development
We refine the chosen concept and finalise the brand narrative once you approve it.
- 05
Completion of assets
We finalise all brand collateral, including logos, typography and colour systems.
- 06
Delivery
We hand over the brand guidelines and the full asset package.
Related work
Signature projects
Nâcham
Comprehensive brand identity, design execution and visual strategy.
Gethsemane
Full brand identity creation and marketing asset development.
Infra-Tech Capital Services
For Infra-Tech Capital Services Limited
End-to-end corporate branding and visual ecosystem design.
Bliss Mental Health Clinic
Complete brand identity establishing a professional and trusting visual presence.
Tusnny
Brand identity and design.
Questions
Brand identity: FAQ
What do I receive at the end of a branding project?
Comprehensive brand guidelines and an asset package, including logos, typography and colour systems, ready for your team, agencies and printers.
Can you brand a real estate development as well as visualise it?
Yes. That is the reason VGIS offers both. The same team can create the renders and the brand, signage and marketing that sell the development.
Insights
Further reading
How 3D renders help developers sell off-plan
Off-plan buyers cannot visit a building that does not exist yet. How photorealistic renders and walkthroughs let developers market, pre-sell and attract investors before completion.
Why your development needs a brand, not just a name
How brand identity gives a real estate development or company a professional, consistent presence, and why renders and branding work best from one studio.
Start a project
Bring your project to life before it is built.
Send your plans, drawings or brief. We will review the scope and reply with a plan and quote.