A visualisation project produces a 3D model of the development. From that one model, a campaign can draw stills, carousels, reels, walkthrough clips, concept films, billboards and presentation material. Planning the campaign at the start gets far more from the same investment.
From one model to every channel
New camera angles, times of day and scenes can be rendered from the same model as the campaign needs them. Social media, the website, outdoor advertising and print each get assets designed for their format, not cropped from a single image.
- Create Content From One Project in Multiple FormatsOne project can generate still images, carousels, videos, walkthroughs, social media posts and presentation materials.
- Give Developers More Marketing FlexibilityA single project can generate numerous images, angles, scenes and marketing materials.
- Support Social Media MarketingRenders can be turned into carousels, Reels, Stories, adverts and other social media content.
- Create Billboard and Outdoor Advertising MaterialLarge, high-resolution renders can be adapted for outdoor promotional campaigns.
Adverts and concept films
High-quality renders become the centrepiece of property advertising. For larger schemes and building programmes, a concept film presents the whole vision to stakeholders, investors and the public in a few minutes.
- Create Powerful Property AdvertisementsHigh-quality renders can become the centrepiece of real estate advertising campaigns.
- Make Development Proposals More PersuasiveA strong visual can communicate the potential of a project faster than several paragraphs of description.
Assets that keep working
Visual assets stay useful through each stage of a development, from pre-launch to sales to handover, and remain a digital record of the project after construction begins.
- Extend the Marketing Life of a ProjectVisual assets can continue to be used throughout different stages of development and marketing.
- Preserve a Digital Representation of the ProjectThe visualization can remain useful as a digital representation of the proposed development even after construction begins.
How a VGIS campaign runs
Campaign and motion projects follow five stages: brief, script and storyboard, production, edit, and delivery with cut-downs for every format. The 3D, motion graphics and branding are produced under one art direction, so the campaign reads as one system.